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The Math · The Group Tax

For every customer your group knows, there are hundreds you don’t.

Every dollar your group spends chases them. None of your rooftops can see them. And you pay an auction tax twice: every time two of your stores bid against each other for the same anonymous shopper, and only one wins.

One:One makes the unknown majority visible across your group, and stops the cannibalism.

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The Waterline · Group Altitude

Each rooftop sees only above its own waterline.

Store by store, the DMS knows who bought and who serviced there. Everything below the waterline, the anonymous majority shopping all of your stores tonight, stays invisible rooftop by rooftop. Pooling the group on one identity graph is how it becomes visible.

Above the waterline

Every customer a store's DMS knows: bought there, serviced there, on file.

The waterline
Below the waterline

The shoppers it can't see, for every one it can, anonymous across every rooftop's website. Pooled on one identity graph, the whole group sees them, and stops bidding against itself.

Group Orchestration

Your group’s audiences, on one identity graph.

Every rooftop on the same graph, then four group plays no single-store stack can run.

One:One · Group audiences · All rooftopsILLUSTRATIVEREPRESENTATIVE COMPOSITENOT CLIENT DATA

  • Service due and overdue

    KNOWN
    Social · Search

    Bring them back to the originating store

  • Equity and lease maturity

    KNOWN
    Display

    Timed to the trade-up conversation

  • Defection risk

    KNOWN
    Search · Social

    Keep them before a competitor does

  • Recent buyers

    SUPPRESS
    All channels

    Out of acquisition audiences the day the DMS says they bought

  • Sister-store overlap

    SUPPRESS
    All channels

    One shopper, one store’s budget

Group-wide tiers
  • Hot
  • Warm
  • Moderate
  • Cold

Scored at the event level across every pageview.

Membership refreshes from each store’s data on a set schedule; recent buyers exit daily.

Illustrative composite, not client data. Stores A, B and C are fictional, and the bar lengths show the layout only, not audience sizes.

POOL
Hot-tier audiences across rooftops for premium-channel scale.
SUPPRESS
Sister-store customers out of each other’s campaigns.
ROUTE
Group-level audiences to the right rooftop by service area and inventory.
CONQUEST
Group brand campaigns with fair-share lead credit.
How We Plan

How we plan a group: store by store.

We build each store’s plan from its own market: who lives there, what they buy, and where they can be reached.

  1. Audience intelligence

    Who lives in each market, how it is changing, and what media they use, from census, registration and media-consumption data.

  2. Marketplace intelligence

    Each store’s sales mix, share of its market and competitive set, plus the buyers registration data says it missed, by model and ZIP.

  3. The store plan

    Flighting, channels and language mix for each rooftop, built from its market’s plan.

Group Operations

Group scale is an operating discipline, not a setting you switch on.

Pinnacle runs multi-rooftop groups as a managed engagement: group strategy, shared audiences and suppression, cross-rooftop reporting, and account governance at the group level, with experience across 130+ dealerships.

The team
Account directors who hold each GM relationship, strategists and buyers who plan and run every paid channel, a traffic desk, co-op and billing, and a technology team that runs the data work. Who does what
The checks
Every buy in our tracking system records a strategist check, a buyer check and its traffic status.
The walls
Your group’s data stays in your group. Access is set account by account, and no other client sees your audiences or your reporting.
The reviews
Monthly performance reviews with the team that runs your stores, and quarterly business reviews.
The Rollout

Stand up the group in three waves.

You don’t have to flip every rooftop on day one. Start with one or two stores, prove it, then layer in the rest under the same contract.

First one or two stores

Wave 1

  • Stand up identity graph & scoring
  • Activate sales + service audiences
  • Establish baseline KPIs
The next rooftops

Wave 2

  • Sister-store suppression goes live
  • Lead-credit rules formalized
  • Roll-up reporting to the principal
Group plays

Wave 3

  • Group-brand conquest layer
  • Cross-rooftop service routing
  • Custom audiences per OEM / region

First audiences live in 30 to 60 days at each store. The calendar is committed in writing in week one, and nothing cuts over until its replacement is measured and running. One contract. One accountable team. Every rooftop on the same identity graph.

Group pricing: the same three tiers at a per-rooftop group rate, on the price list. One form, no demo. See the price list

The Next Step

Score two of your rooftops tonight.

Run the free readiness scan on your highest-volume store and your biggest-pain store. Compare the scores. That’s your Wave 1.

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