Full-service automotive agency · Since 1998
Agency first. Powered by One:One.
One team plans and buys your media, and our own studio makes the work. One:One, our own platform, runs underneath and scores every shopper on your website, anonymous included.
Free score in about 90 seconds · Full report with a work email
The One:One explainer · 60 seconds · tap to play
The Agency · The Work
Fourteen Super Bowl commercials. The same agency makes your weekend spot.
Pinnacle’s work includes fourteen Super Bowl commercials, WeatherTech’s among them. The same agency builds dealer campaigns, with INFITIUM, our in-house studio: broadcast, streaming video and VIN-level display.
The full reel- 1998 Founded
- 14 Super Bowl commercials
- 100+ People on staff
- $250M+ Annual billings
- 2 Offices: Chicago and Scottsdale
Brands Pinnacle Advertising & Marketing Group has worked with, as shown on our agency site. We do not publish another client’s budget, offers, plans, reports or contacts, just as we will not publish yours.
Full-Service · One Team
One team. One plan. One contract.
One plan and one accountable team, with our own buyers, studio and technology team doing the work.
PLANNED AND BOUGHT BY OUR OWN TEAM
- Paid search
- Paid social
- Programmatic display
- Native
- Streaming TV
- Online video
Our own studio
INFITIUM shoots, edits and finishes broadcast, video, motion and photography in-house, and every asset passes a staffed compliance review before it goes live.
Written in Spanish, not translated
Spanish-language work is written in Spanish from the first line, by people who live in the culture, and planned for the market each store actually serves.
Co-op, managed
We build co-op-eligible campaigns, keep the paperwork compliant, and handle submissions across 20+ OEM brands, with Tier 1, 2, and 3 program experience.
A named account team
A dedicated account and strategy team owns your quarterly plan and answers for the outcome. Reporting comes with interpretation, not just a dashboard login.
Group-scale operations
Multi-rooftop strategy, shared audiences and suppression, consolidated reporting, with experience across 130+ dealerships.
How we run dealer groups
The Software · One:One
Our own platform. Run by our own team.
The waterline runs through every dealership's customer data. One:One scores both sides of it and hands the hottest shoppers to the team that makes the ads and buys the media.
~1%
Above the waterline
The customers in your DMS: sold to, serviced, on file.
The waterline
~99%
Below the waterline
Anonymous shoppers on your own website, right now. One:One scores every one of them.
STEP 01
SEE
Every visitor is scored at the event level across every pageview, known or anonymous, and placed in Hot, Warm, Moderate or Cold. Deeper actions carry more weight.
STEP 02
IDENTIFY
Anonymous shoppers become known customers through your own first-party touchpoints, and their earlier anonymous visits join the same profile.
STEP 03
ORCHESTRATE
Audiences activate across search, social, display, streaming and email, and a sale counts when the sold unit matches back in your DMS.
No new website required. One:One runs from a tag on the site you have now, and your DMS data markets your store and nothing else.
One Team · Same Week
Identified Tuesday. Creative Wednesday. Live Friday.
The scoring, the studio and the media desk work from one plan, so a Hot-tier shopper doesn’t wait for an export, a brief or a status call.
- TUESDAY · SEE
A shopper on your site moves into the Hot tier and joins the audience.
- WEDNESDAY · BUILD
The studio builds or re-cuts the creative for that audience, and it clears the compliance review.
- FRIDAY · LIVE
The media desk puts it live in the channels the plan already buys.
HOW THE LOOP IS DESIGNED TO RUN · NOT A PER-SHOPPER GUARANTEE
One:One · At Work
See it in motion.
Measurement · Your Results
Measured in your DMS. Explained by our team.
- A technology team on staff
- Our own technology team sets up tags, connectors, audiences and analytics, and our technology leadership is accountable for it.
- Counted in your DMS
- A sale counts when the sold unit matches back in your DMS, not when a platform reports a conversion.
- Reviewed with you
- Monthly reviews and a quarterly business review with your account team, who interpret the numbers and recommend the next move.
A Toyota store’s first full month with our audiences live. The audiences went live at the end of March. This is what April looked like.
See the proof161
new vehicles sold that month
The store’s best new-vehicle month in 24 months, DMS-reported
+15.8%
new-vehicle sales, year over year
Same store, same month, prior year
+26%
inbound calls from ads
Same-month comparison
Single-store results, anonymized. New-vehicle sales only; figures are same-store DMS comparisons. Timing shown is alignment with the go-live, not a causal attribution claim.
Agencies should be replaceable. Your data should not be.
Your data markets your store and nothing else.
We intend to be kept anyway.
Start with a free readiness score: your dealership checked against the 25 capabilities One:One runs, in about 90 seconds.