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One:One
The Software · Run By Our Own Team

Every feature. One view.

This page is One:One with the throttle open: the full platform, feature by feature, no packages. How it's bundled and priced lives on the pricing page. What it does lives here.

Score my dealership How it's packaged
The agency runs every feature on this page for you. Nothing here is self-serve software.
4
live behavioral scoring models, one intent score
100%
of your website traffic scored, anonymous included
1,000+
customer attributes under one identity
DMS
closed loop: sold units and repair orders matched back
01 · SCORING & INTELLIGENCE

It watches intent, not form-fills.

Your DMS knows ~1% of the people shopping you right now. The rest are anonymous, and most marketing ignores them. Four behavioral models score every pageview at the event level and resolve to a single behavioral intent score.

Model 01

VIN engagement model

Depth of interest in a specific vehicle: active time on the VDP, photos and media viewed, payment tools, and return visits to the same VIN across sessions.

Model 02

Session model

Overall on-site engagement, weighted for recency and depth: pages, departments, and how the visit actually unfolded.

Model 03

Finance model

Credit and payment readiness signals: calculator inputs, term adjustments, pre-qual paths, and forms opened, not just submitted.

Model 04

Service model

Service-department behavior, the early warning for fixed-ops demand and defection risk.

Resolves to one tierILLUSTRATIVE
  1. Hot
  2. Warm
  3. Moderate
  4. Cold

One intent score, four tiers

A shopper sits in one plain tier at a time: Hot, Warm, Moderate, or Cold, and moves as the behavior changes. No dashboard archaeology.

Ordering only · Deeper actions carry more weight · No point values are published

Custom thresholds

Tier cut-points tuned to your store's traffic and sales cycle, so Hot means hot in your market.

The models score against a foundation of 1,000+ customer attributes: 500+ behavioral signals from your website and 500+ sales and service fields from your DMS. We publish tiers only, never point values, cut-points or raw model bands.

02 · IDENTITY

Anonymous becomes reachable.

The identity layer turns unknown traffic into customers you can actually market to, from your store’s first-party data, used only for your store.

Fragment

Anonymous-to-known resolution

Anonymous shoppers become known customers through your own first-party touchpoints. No form-fill required.

Fragment

Cross-device recognition

The same shopper on a phone at lunch and a laptop at night is one person, not two profiles.

Fragment

Household resolution

Shoppers resolve to households by matching the address data already in your DMS, standardized to USPS addressing.

Resolves to one customer

The identity graph

A data backbone built on your store’s data, connecting web behavior, DMS records and media exposure into one customer view.

VIN-level matchback

Anonymous web behavior resolves to known DMS customers, all the way to the specific VIN they bought. Live today, match rate scaling as the identity layer completes.

Your data, period

DMS records and first-party signals market your store and nothing else. Never sold, never shared with another dealer.

03 · AUDIENCES

Audiences that build themselves.

Scores and identity feed live audiences that refresh automatically as shoppers move. Nobody exports a list on a Friday.

Master audience library

Pre-built sales and service audiences, switched on during onboarding instead of designed from scratch.

Live

Unlimited custom audiences

Any combination of behavior, garage, household, and history, designed with your strategist.

Live

Recent-buyer suppression

Buyers leave acquisition audiences the day the DMS says they bought. Your budget stops chasing sold customers.

Exits daily

Defection prevention

Service-defection risk surfaces early, with custom competitor sets for your market.

Live

Service audiences

Due, overdue, declined-work, and body-shop audiences from your DMS service history.

Live

Equity + lease maturity

Customers in an equity position or near lease-end, as audiences timed to the trade-up conversation, not the calendar.

Live

Groups add pooled audiences, shared suppression, and conquest routing across rooftops on one identity graph. The group build

04 · ACTIVATION

One audience source of truth, every channel.

Audiences activate where shoppers actually are, bought and managed by the in-house media desk as one funnel.

Defined once
One audience source of truth

Always-on search + social + display

The foundation buy, running against your own audiences as soon as they are live.

Programmatic display, hand-built HTML5

Custom animated units with a human craft layer, tied to audience and OEM spec.

Streaming TV + online video

CTV and OLV against scored audiences, with INFITIUM-produced creative.

Triggered email journeys

Email journeys for your customers, set up for your store at COMMAND by our technology team.

Dynamic inventory creative

Our creative team builds VIN-level display units for your store from its live inventory feed, refreshed daily, so the car in the ad is a car on your lot, at its current price.

Same-week activation

A shopper who turns Hot on Tuesday is in a live audience the same week. No exports, no list uploads.

Three audiences. Three placements.

ILLUSTRATIVE
Hot shopperProgrammatic display

Trigger: the shopper reaches the Hot tier.

Why it works: the budget follows intent, and the unit shows a car in stock on your lot.

Recent buyerEvery acquisition audience

Trigger: the sale posts in your DMS.

Why it works: your budget stops chasing a customer who already bought.

Sister-store customerGroup suppression

Trigger: the shopper is already a customer of a sister store.

Why it works: neither store pays to win the other’s customer. For groups.

Placement mocks, illustrative · vehicles and prices are examples, not offers

05 · INTEGRATIONS

Built once. Activated everywhere.

An audience is defined once and delivered natively to the platforms your shoppers live on. No CSV uploads, no per-platform list management, no waiting on an export.

Google AdsYouTubeMeta AdsAmazon AdsTikTokMicrosoft AdvertisingLinkedInSnapchatPinterestRedditThe Trade DeskCriteoActiveCampaignCampaignerSendGridTwilio
Display & Video 360Campaign Manager 360Google Ad ManagerYahoo DSPMediaMathBeeswaxRTB HouseInMobiLiftoffMolocoDemandbaseLiveIntentLiveRampAmazon S3Google Cloud StorageMicrosoft AzureSFTP

70+ native destinations in production today, from one audience source of truth. Platform names indicate destination availability, not endorsement; trademarks belong to their owners.

06 · DATA IN

Your systems stay. One:One connects to them.

Your website, DMS and inventory feed stay where they are and stay yours. One:One connects to them once, with a tag on the website you already run and a daily feed from your DMS, and there is no new database to buy. Sales, service and inventory refresh daily; website behavior is captured on every pageview.

Yours · the system of record

  • Your website

    shopper behavior, one tag

  • Your DMS

    sales and service, daily

  • Your inventory feed

    vehicles and prices, daily, with current incentives where the feed carries them

One:One
Pinnacle’s activation platform

  • Identity resolution

    anonymous to known, household, cross-device

  • Engagement scoring

    every pageview, one tier

  • Audiences

    defined once, refreshed on schedule

Where One:One audiences go
  • Paid search
  • Paid social
  • Programmatic display
  • Streaming TV
  • Online video
  • Email
The loop closes: sold units and repair orders match back in your DMS.

Your systems remain yours · One:One connects, it does not replace

07 · MEASUREMENT

Counted in the DMS, not the dashboard.

The loop closes where your money is real: sold units and repair orders, matched back.

  1. Web behaviorEvery visitor scored, anonymous included
  2. AudienceRefreshes automatically as shoppers move
  3. MediaBought in-house as one funnel
  4. DMS matchSold units and repair orders, matched back

The loop closes in the DMS · Illustrative

No sliding windows. No modeled ROI.

We don't count sliding engagement windows and we don't present modeled ROI. Numbers over adjectives.

Closed-loop sales matchback

A sale counts when the sold unit matches back in your DMS. Live today, match rate scaling as the identity layer completes.

Repair-order matchback

Fixed-ops wins verify the same way: the RO, not the click.

Audience-led budget shifts

The media desk moves spend toward the audiences that are warming up, with the tier data in view.

Reporting as a service

Monthly reviews and QBRs with a named team that interprets the closed loop and recommends the next move.

Group benchmarking

Rooftop-over-rooftop reads on one identity graph, for operators who think in markets.

Results are read as alignment with go-live, never as cause.

One store’s first full month, counted in its DMS. See the proof

THE CHECKLIST

Asked plainly, answered plainly.

If you're comparing tools, these are the boxes. Here's where we stand on each one.

Q1

Do you run my paid search?

Yes, in-house. Always-on search, social, and display start at CONNECT. Programmatic HTML5 display, streaming TV, and online video come in at ENGAGE. Planned and bought by a human media desk against your own audiences, one funnel, one team.

Q2

Is it connected to my sales data?

Yes. A daily DMS sales feed is the CONNECT foundation: identity, recent-buyer suppression, and closed-loop reporting all run on it. ENGAGE adds your service history for fixed-ops audiences and defection prevention.

Q3

How does attribution work?

A sale counts when the sold unit matches back in your DMS, and a service win when the repair order does. That matchback runs today, with match rate scaling as our identity layer completes. Some tools keep a 90-day attribution window open and restart it every time the shopper re-opens an email. We don’t count windows; we count DMS matches.

Q4

What about inventory and pricing?

Your inventory, pricing and incentive data refresh daily. From that feed, our creative team builds VIN-level display units for your store that lead with price, so the car in the ad is a car you have. Full enrichment arrives at ENGAGE.

Q5

Who owns the data?

You do. Your DMS records and your shoppers’ first-party signals market your store, and nothing else. Never sold, never shared with another dealer.

Q6

Where can audiences actually reach?

Search, social, programmatic display, streaming TV, online video, and email, from one audience source of truth, with recent buyers suppressed automatically the day the DMS says they bought.

Tier-by-tier detail on the pricing page's capability ladder. What's in each tier

SEE IT WORKING

A shopper’s journey.

Anonymous → identified → activated · 23 days · zero forms until the shopper was ready. Illustrative composite: a representative pattern, not a real customer.

One:One · Shopper profileILLUSTRATIVE COMPOSITE
  1. Day 1Lands on a compact SUV page, anonymous, from organic searchCold
  2. Day 1Spends three minutes on that page and opens eight photosCold
  3. Day 3Display Served a retargeting banner with that SUV in stock at your storeCold
  4. Day 5Social Swipes through a carousel adModerate
  5. Day 8Returns to your site and opens the payment calculatorModerate
  6. Day 11Streaming TV Completes a streaming spot for the dealershipModerate
  7. Day 14Online video Watches a 30-second pre-roll to the endWarm
  8. Day 16Compares two compact SUVs on your siteWarm
  9. Day 18Search Clicks your branded search ad for a lease on that SUVWarm
  10. Day 20Clicks “Schedule test drive”Warm
  11. Day 23Submits a trade-in form and gives an emailHotIdentified
Temperature · 23 daysTiers only, no scores
Anonymous, then identified

Identified on day 23, when the shopper chose to be.

  • Known by name and email
  • Earlier anonymous visits joined to the same profile

Illustrative: a labeled composite of a typical 23-day path from first anonymous visit to identified, test-drive-ready shopper. We publish tiers only.

The Point

The features are the floor. The agency is the ceiling.

Every feature above is run for you by our own team: the agency behind fourteen Super Bowl commercials, the media desk that buys as one funnel, and the named team that answers for the outcome.

INFITIUM Studios

Broadcast-grade creative, produced in-house.

The media desk

Search to streaming, planned and bought in-house against the scores.

Same-week loop

Identified Tuesday. Creative Wednesday. Live Friday.

The whole agency The work

See which of these features your stack is missing.

The free readiness score maps your current tools against the 25 capabilities the One:One engine runs: free, self-serve, about 90 seconds.

Score my dealership How it's packaged
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