A Toyota store’s first full month on the engine.
A single-rooftop Toyota dealer in the Southeast. Audiences went live at the end of March 2026; this is what April 2026 looked like: the numbers a GM can check, in the launch window.
- Late March 2026: audiences live
- April 2026: first full month
That’s one store, one month, DMS-verified.
Single-store results, anonymized. New-vehicle sales only; figures are same-store DMS comparisons against the prior year. Results shown are in the launch window. Timing shown is alignment with the go-live, not a causal attribution claim. Individual results vary by market, inventory, and OEM cycle.
WHAT WE COUNT
- New-vehicle sales, as the store’s DMS reports them: same store, same month, prior year.
- Engine figures name their month, store type and system of record.
WHAT WE DO NOT COUNT, AND WHY
- Platform-reported conversions as leads. Each ad platform counts them differently, and they are not leads.
- Sliding attribution windows. We count DMS matches.
- Modeled ROI or multipliers.
Want the name? With the store’s consent we can share a named reference. Book a call and we’ll walk you through the full month-by-month read.
Book a callComing: aggregate, anonymized readiness data from dealerships scored on this site: how stores stack up by brand, region, and tier. Published here as the dataset grows.
Add your store to the dataset. Get your scoreSee where your store stands, in about 90 seconds.
A capability score against the 25 capabilities the engine runs. Not a sales projection.