Reach shoppers who are warming up
Most of the people shopping your website have not told you who they are yet. Your ads now follow how close each one is to buying, from the first visit, before a form.
Tier audiences now shape who sees your ads
Your ads can now reach shoppers who are warming up, before they fill in a form, and your budget follows them.
One:One scores every shopper on your website by how close they are to buying, whether or not you know who they are yet, and places each one in one tier, set by their most recent visit.
What you can do now
Your media follows how close each shopper is to buying
Spend where interest is rising
Bids and budgets are set by tier, so spend rises as a shopper engages more and stays light on someone who glanced once. Engagement across your whole audience shapes your media plan.
Keep every audience current
Shoppers who buy from you leave these audiences, and shoppers who stop visiting drop out, so your budget stays on people who are still looking.
How a shopper gets a tier
Four tiers, from just browsing to ready to talk
Every visit is scored on your own website, page by page. Each shopper sits in one tier at a time, the tier of their most recent visit.
WatchYour website, scoredLooking around
- Browses a few pages
- Visits briefly
Spending time
- Stays on a vehicle page
- Views a couple of vehicles
- Scrolls and searches the inventory
Taking a buying step
- Prices a payment
- Values a trade
- Starts a credit application
- Starts a chat or taps to call
- Looks through several vehicles in one visit
Raising a hand
- Sends a lead
- Sends a chat lead
- Submits a credit application
One shopper, one tier, always the latest
A shopper who priced a payment on Tuesday is Warm. If they come back on Saturday only to browse, that visit sets their tier, and your ads adjust with it.
Every dot is a shopper
Behind every dot is a person shopping your store
One:One gives each shopper a tier and keeps it current, visit by visit. When a shopper tells you who they are, by asking for a trade value or a test drive, they become one known customer, not a second record.
Watch: from unknown to known
Where your tiers go
One audience, every channel
Each tier reaches your shoppers across the paid media Pinnacle manages for your store. Your media plan shows where that budget runs.
- Search
- Social
- Display
- Online video
- Streaming TV
Audiences that stay current
Your budget stays on people who are still looking
Watch the release
Short films, one idea each
Questions dealers ask
Good questions, straight answers
Your account director can walk through any of these with your own audiences.
No. One:One scores every shopper on your website, whether or not they have filled in a form or told you who they are.
A shopper’s tier reflects their most recent visit, and it moves when they come back and do more, or less.
In the paid media Pinnacle manages for your store. Your media plan shows where that budget runs, and your account director can go through it with you.
Once a sale posts in your records, that customer leaves these audiences with the next data load. If you ever see an ad reach someone who just bought, tell your account director.
A tier is set by what a shopper does on your website. Your sales and service records do one job here: once someone buys from you or comes in for service, they leave these audiences.
Your account director shows you how your audiences move and the activity that follows, and is straight about what can and cannot be proven.
Next for One:One
Shoppers you already know, reached through your own emails
The same signals will start to reach shoppers who have told you who they are, through your own transactional emails. It will appear here when it ships.
See how your shoppers would sort
Score your dealership’s website, or ask your account director to walk you through your tiers.