Free readiness score

See what your stack is missing.

We check your website against the 25 capabilities the One:One engine runs and show you the gaps.

Free · About 90 seconds · Full report with a work email

Readiness score · SampleIllustrative
Sample Motors
samplemotors.example
68
/ 100
ENGAGE
CONNECT
10/13
ENGAGE
3/5
COMMAND
4/7
Illustrative sample. Not a real store.
The math · The auction tax

Most of the people shopping you right now are anonymous.

Every dollar you spend chases them, and your competitors bid for the same shoppers. That is the auction tax.

One:One scores every one of them on your site, anonymous included, and puts them to work in your media.

~1%
Of the people shopping you right now that your DMS can name
Every pageview
Scored at the event level, anonymous included
25
Capabilities in the readiness framework
How it works

See. Identify. Orchestrate.

We check the public technology on your website (the tags, pixels and scripts it loads), match each tool to the capabilities it provides, and score your coverage against the 25 capabilities the One:One engine runs.

  1. STEP 01

    See.

    Every visitor is scored at the event level across every pageview, known or anonymous, and placed in Hot, Warm, Moderate or Cold. Deeper actions carry more weight.

  2. STEP 02

    Identify.

    Anonymous shoppers become known customers through your own first-party touchpoints, and their earlier anonymous visits join the same profile.

  3. STEP 03

    Orchestrate.

    Audiences activate across search, social, display, streaming and email, and a sale counts when the sold unit matches back in your DMS.

The framework

25 capabilities,
three tiers.

Your stack is scored against the 25 capabilities the One:One engine runs, grouped into three tiers. Your score is the share you cover.

13

CONNECT

Foundations. Identity, data, inventory, reporting.
  • Identity Graph
  • DMS Integration
  • Multi-Channel Media
  • Analytics Reporting
  • Behavioral Scoring Intelligence
  • Audience Engine
  • Customer Journey Intelligence
  • Data Attribute Foundation
  • Native Integration Platform
  • New Model Ads
  • Used Model Ads
  • Dynamic Payments
  • Spec Audiences
05

ENGAGE

Activation. Service, programmatic, streaming video, co-op.
  • Full Inventory Enrichment
  • Programmatic Display
  • CTV / Streaming Video
  • Fixed Ops Campaigns
  • Co-op Concierge
07

COMMAND

Orchestration. Custom audiences, email journeys, group audiences, a dedicated strategist.
  • Audience-led budget shifts
  • Custom Audience Design
  • Email Trigger Journeys
  • Sales Attribution
  • Database Mining
  • Group Level Audiences
  • Dedicated Strategist
Why Pinnacle

Agency first. Powered by One:One.

Pinnacle is a full-service automotive agency: strategy, creative, in-house production and media buying. One:One, our own platform, runs underneath. The agency behind fourteen Super Bowl commercials builds your creative, the media desk buys as one funnel, and a named team answers for the outcome. The operating model: identified Tuesday, creative Wednesday, live Friday.

Since
1998
In automotive retail
Experience across
130+
Dealerships
14
Super Bowl commercials
$250M+
Annual billings
Start here

About 90 seconds. One score.
Then you know what’s missing.

Free · Score in about 90 seconds · Full report with a work email